Nostalgia marketing: Examining music retromania
نویسندگان
چکیده
منابع مشابه
Music-evoked nostalgia: affect, memory, and personality.
Participants listened to randomly selected excerpts of popular music and rated how nostalgic each song made them feel. Nostalgia was stronger to the extent that a song was autobiographically salient, arousing, familiar, and elicited a greater number of positive, negative, and mixed emotions. These effects were moderated by individual differences (nostalgia proneness, mood state, dimensions of t...
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ژورنال
عنوان ژورنال: CBR - Consumer Behavior Review
سال: 2021
ISSN: 2526-7884
DOI: 10.51359/2526-7884.2021.248606